Post-production leader, creative producer, and composer. Owned pre- and post-production on global fashion campaigns as Creative Producer at John Varvatos. Built brands from the ground up at Electric Mud — Corky's Coffee, Levitation Festival, Townsquare Media, Society of Vintage. Rough Trade Publishing deal for film & TV; sync placements on Netflix and Amazon. Records and performs music under the moniker DRÄGER. Directing an in-house video team at Immediate Family.
↓ ScrollA decade running the full motion and post lifecycle for global fashion campaigns, music videos, and film. Editing, color, motion, audio finishing, and original score — end to end, on brand, on budget.
Shot on location. Cut, colored, and finished by hand — real light, real time.
Under the moniker DRÄGER I write and record the music — then build the films that carry it. Concept, casting, camera, cut, color and score, all of it mine. Narrative shoots run without a client, which is exactly why they show the eye rather than the service.
I'm a filmmaker, musician, and photographer — someone who's spent years making things by hand.
I never rebelled against AI. I picked it up and bent it to the craft I already knew.
Today I lead AI content creation — authentic work, made faster, at the cutting edge of a new standard the whole industry is moving toward.
By leveraging the e-commerce product imagery already on your site, I turn flat catalog shots into full, campaign-ready content.
That frees your shoot days to focus on the artistic presentation of your hero products — while every other product still gets a spotlight.
The result: more for your marketing team, every season, at a fraction of the cost.
I start with the exact images already on your storefront — then build the editorial world around them.
Before · Your Site
After · Campaign
Every product, restaged in worlds with real light, texture, and mood — no studio booked.
Before
After

Put your product on any model you can imagine — and control every element of the frame: styling, background, props, lighting.




Same hero product, infinite directions — change props, set, and lighting while the product stays pixel-true.
Version A
Version BTurn a flat-laid garment into a clean, dimensional ghost-mannequin shot — ready for any storefront.
Before · Flat
After · Ghost MannequinOne product line, every aesthetic your channels need — shot, styled, and graded in any direction.




From a complete seasonal lookbook to glassware and fragrance still life — one system covers the whole catalog.




A complete campaign for Belief — every look generated from product references, no on-location shoot.






I took over creative direction on Green Apple's ad campaigns. Marketing cannabis on Meta was against policy — no product shots, no explicit reference. The AI system gave us a brand-owned cast, lifestyle scenes across NYC, and social-ready creative that hit brand without hitting the wall. Same system, new world.




Editorial hero shots in any setting
Clean, dimensional storefront shots
Products restaged with real light & mood
Full-season coverage, every SKU
A consistent, brand-owned cast
Glassware, packaging, packshots
Fashion, product, still-life. Same system, on brief. Real light, real texture — the campaign bar we hit before we get to break it.




























Not every AI image needs to fool you. Sometimes the point is the impossible frame — the office chair mid-river, the hammock strung between skyscrapers, the woman lounging on clouds above the skyline. Photoreal craft, fictional worlds. Knowing when the story wins over the specimen.